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| Goal Setting & Action with Floyd Holdman | ||||||||||||||||||||||||||||
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One of our competitors is no longer authorized to distribute their product in Germany, as they lack the required novel food authorization
. You are certainly all familiar with the company concerned and also with its product of the same name – XanGo® (Juice).
As XanGo produced their product using the fruit rind, an ingredient so far lacking any significant consumption in the markets of the European Union, it would be necessary to provide the European Commission with comprehensive scientific studies regarding the safety of the product. These studies would then have to be reviewed by the European Food Safety Authority (EFSA). It is only upon receipt of the official approval as a Novel Food that the distribution of XanGo® Juice would be legal. As XanGo lacks the authorization required for Novel Foods, the distribution of the product has now been (retroactively) prohibited through a final judgment by the Munich Regional Appeal Court (Oberlandesgericht München). (Source: ZLR-Food Law Journal- booklet 4/210, p. 474 – 493.) According to our sources, XanGo even referred this legal dispute to the German Federal High Court of Justice for a decision. However, XanGo withdrew the request after the oral proceedings – presumably in order to avoid another defeat. As to the consequences of this decision with regards to the distribution of this company within Europe, one may only speculate. What is certain, however, is that the German market will remain inaccessible for XanGo Juice for years to come.
In the 14 years that have passed since the company founding in 1996, Tahitian Noni International has spared no efforts or costs in order to successfully complete a total of three Novel Food Authorisations related to the noni. We are aware of the high quality requirements to be fulfilled by the product safety assessments in order to be accepted by the European Commission as a basis for a positive safety assessment.
Not only is the European Novel Food Authorisation compulsory and necessary to protect consumers, but it also provides any serious-minded company, particularly in our industry, with a basis for successful business building, for an innovative image and stable, long-term growth. This enables you, our valued IPC partners, to fully focus on building your business and to confidently rely on a high-quality product designed to last that will be at the centre of your activities.
Floyd shows us the TNI Gardens and how TNI is here to stay.
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